Monthly Archives: May 2018

Social Media Ad Retargeting

Published by:

So you spent the time and money to optimize your retargeted ads, but now what? Buying ad space on related sites and popular search engines can be costly without yielding high conversions. As more companies turn to social media for advertising, the platforms are catering to their needs with strategic tools to maximize exposure to the ideal market. Retargeted ads, though specialized, are no exception. Advertisers that use ad retargeting are already using significant resources to regulate their campaign. Fortunately, social media sites make the second part of their job easy.


Facebook Retargeting ad is a great tool for because it allows companies to position ads for extremely broad audiences as well as very specific users. They can start with vague details such as gender, race, age and location. Further filters include ethnicity and financial status. Lastly, less explicit details such as user behavior, activities and interests can be used to place an ad exactly where the target consumer will see it. Facebook also has a custom audience list that’s generated based on website visitors. If someone visits a page with an offsite tracking pixel, they’re added to a list for future marketing to this customized demographic. Of all the social media platforms, Facebook’s capabilities are the most developed because they offer so many different market strategies with reasonable price ranges.


Twitter uses retargeting through promoted accounts. An advertiser can have an active account and can pay to be a suggested account to follow on the side panel of a user’s home page. Accounts are suggested to them based off other pages they follow and the nature of their posts. A more sophisticated tool on Twitter lets companies serve promoted tweets to users via their stream feed. This involves using legally acquired data (i.e., emails of newsletter subscribers or existing customers) to pull up a user’s Twitter account. From there, a company can pay to place tweets so that they’re visible and users are more likely to follow them and interact as a result. Currently, Twitter is testing another option that involves targeting an audience via profile details. Advertisers can now filter the audience who sees their promoted ads based off the language they speak or their gender.


A third and equally important option is LinkedIn. LinkedIn is the best venue for running B2B ads given that the demographic is largely business professionals. It allows for retargeting strategies that can filter viewers by company type and size, headquarter location and industry. Even more specific options include identifying users by their job title, professional skills as well as age, gender and race. Of all social media sites, LinkedIn would be the best place to post ads for job offerings, office materials and consulting services. Facebook and Twitter seek to satisfy the consumer while LinkedIn attempts to satiate the internal needs of a company.

The secret to maximizing social media efficiency is having an already-optimized campaign. Clearly, social media sites have gone through the trouble of developing tools to do the heavy lifting. One of best features of these ad retargeting tools is that they enable a company to reach an existing audience with less resources and effort than marketing to a brand new pool of potential consumers. As an advertiser, you will get the best ROI by having a campaign that’s already proven to allure the target demographic.

Roofers – You Get What You Pay For When Hiring a Roofing Contractor

Published by:

The roof on your home or business is the first line of defense when it comes to protecting your real estate property investment! Roofs are generally the most expensive single item that property owners will replace. When it’s time to have a new roofing system installed, it is often difficult to know which roofer to hire for the job! Homeowners should be skeptical of hiring their roofer based on price alone. When hiring a roofer, you generally will get exactly what you pay for! Hiring a roofer solely because they provided the lowest bid may result in a poor quality roof that may leak and diminish the curb appeal of your home.


Hiring a roofer can be confusing, but property owners can be confident that they are hiring the absolute best roofer for their specific roofing needs by following a few important steps.




There are numerous roofing contractors in your area. However, not all roofing contractors are experienced in your specific type of roofing system. Residential roofers should be certified with GAF, CertainTeed, Owens Corning, IKO, and Atlas Roofing. A commercial roof contractor should be skilled in all types of flat roofing and certified with various commercial roofing manufacturers such as Carlisle Syntec, Sika Sarnafil, GAF, Versico, and MuleHide. Ask the roofing contractor you are considering if they have experience in installing the exact type of roof that you want installed. Be specific in addressing this question. For instance, if you are interested in installing a metal shake tile roof, ask the roofer if they have actually installed a metal shake tile roof and not just a metal roof. Roofing systems can be very different in their preparation and installation requirements. The same applies for heavy designer shingles, TPO roofs, slate roofs, tile roofs, or any other type of roof. You want to hire a roofer with hands on experience in installing the specific type of roofing system that you want installed on your home or business!




Sadly, not all roofing companies are knowledgeable in roofing construction. In today’s market, the roofing industry can be lucrative and attracts individuals who are savvy at marketing and interested in owning a profitable business but they are not necessarily knowledgeable in roofing construction. Be specific when hiring a roofing company and ask questions like:


  • Are they up to date on current codes and building requirements
  • Are they certified with the roofing manufacturer for your specific roof
  • Have they inspected your current ventilation system
  • Did they discuss ventilation options or improvements
  • Have they inspected your roof decking
  • Did they advise you of potential rotten wood that may not be visible
  • Do you have space decking that will need to be re-decked
  • Will they be using actual starter strip and ridge cap
  • Do they replace all pipe jacks and roof accessories
  • Will they be removing the existing shingles and starting with a clean roof deck




Be sure and contact the Better Business Bureau and ensure that the roofing contractor has an A+ rating! It is crucial to work with a roofer who is committed to customer service and treating customers fairly! If the roofer you are considering has an A+ rating with the BBB you can be confident that they will work hard to install an excellent quality roof that meets or exceeds your expectations.




Today’s roofing contractors are very aware that the world has gone digital and consumers want to see examples of their work online! Ask if they have a website and take the time to check out their credentials! A professional website will give you detailed information on the many services and qualifications that the roofer holds as well as a portfolio that will show you various examples of their work! A roofer who doesn’t have a website in today’s roofing industry market is not a top roofer in your area!




Look online for customer reviews through sites like Google and Yelp! If a customer takes the time to post a review then you can be assured that the roofer you are considering will provide you with a quality roofing system! Go to their website and see if they have a customer testimonial section! Any reputable roofer will have an area of their website dedicated to customer reviews. Last but not least, you can always ask them for a list of past customers who you may contact for a referral. If you speak with a roofer who cannot provide you with a list of customer referrals and does not have multiple positive reviews posted online, our advice would be to run and find a more qualified and reputable roofing company!




Every year we hear sad stories of individuals who have been conned by individuals posing as a local roofing contractor in their area. Sometimes these cons actually were roofers who took the money and ran! If your roof is being replaced as part of an insurance claim we never collect any money until the roof is actually installed. If your roof is being replaced as a cash estimate, then you should have a very nominal down payment that must be made in order to secure the contract. Payment is never given until the roof is installed and you are a happy customer!




A professional roofing contractor will happily provide you with a free roof inspection and make a professional recommendation on the best way to address your specific roofing needs. If your roof can be repaired and still provide you the protection your building needs, a reputable roofing company will always tell you that! But if a full roof replacement is in order, they should also advise you of the best solution that fits your specific needs and budget.


Installing a new roof can instantly transform your home or business and add value to your home. Don’t let just anyone tackle this important job that can dramatically impact the curb appeal of your property, and more importantly diminish the most important layer of protection for your property! Your roof is a critical component of your home’s structure and it is critical that you hire a roofing expert to tackle this important repair!


Always take time and do your research when searching for local roofing contractors to replace your roof! A little time invested will pay off greatly in ensuring that you actually receive a quality roofing product installed at a fair price!


Roofing America is a Alabama Roofer certified in all types of Commercial Roofing and Residential Roof systems. Rated as one of the top roofers in the southeast and certified to repair or replace commercial roofing systems.


Visit us online at / Contact us today at 205-433-7214 for a free roof inspection or roof estimate to repair or replace your existing roof system.