Social Media Ad Retargeting

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So you spent the time and money to optimize your retargeted ads, but now what? Buying ad space on related sites and popular search engines can be costly without yielding high conversions. As more companies turn to social media for advertising, the platforms are catering to their needs with strategic tools to maximize exposure to the ideal market. Retargeted ads, though specialized, are no exception. Advertisers that use ad retargeting are already using significant resources to regulate their campaign. Fortunately, social media sites make the second part of their job easy.


Facebook Retargeting ad is a great tool for because it allows companies to position ads for extremely broad audiences as well as very specific users. They can start with vague details such as gender, race, age and location. Further filters include ethnicity and financial status. Lastly, less explicit details such as user behavior, activities and interests can be used to place an ad exactly where the target consumer will see it. Facebook also has a custom audience list that’s generated based on website visitors. If someone visits a page with an offsite tracking pixel, they’re added to a list for future marketing to this customized demographic. Of all the social media platforms, Facebook’s capabilities are the most developed because they offer so many different market strategies with reasonable price ranges.


Twitter uses retargeting through promoted accounts. An advertiser can have an active account and can pay to be a suggested account to follow on the side panel of a user’s home page. Accounts are suggested to them based off other pages they follow and the nature of their posts. A more sophisticated tool on Twitter lets companies serve promoted tweets to users via their stream feed. This involves using legally acquired data (i.e., emails of newsletter subscribers or existing customers) to pull up a user’s Twitter account. From there, a company can pay to place tweets so that they’re visible and users are more likely to follow them and interact as a result. Currently, Twitter is testing another option that involves targeting an audience via profile details. Advertisers can now filter the audience who sees their promoted ads based off the language they speak or their gender.


A third and equally important option is LinkedIn. LinkedIn is the best venue for running B2B ads given that the demographic is largely business professionals. It allows for retargeting strategies that can filter viewers by company type and size, headquarter location and industry. Even more specific options include identifying users by their job title, professional skills as well as age, gender and race. Of all social media sites, LinkedIn would be the best place to post ads for job offerings, office materials and consulting services. Facebook and Twitter seek to satisfy the consumer while LinkedIn attempts to satiate the internal needs of a company.

The secret to maximizing social media efficiency is having an already-optimized campaign. Clearly, social media sites have gone through the trouble of developing tools to do the heavy lifting. One of best features of these ad retargeting tools is that they enable a company to reach an existing audience with less resources and effort than marketing to a brand new pool of potential consumers. As an advertiser, you will get the best ROI by having a campaign that’s already proven to allure the target demographic.

Roofers – You Get What You Pay For When Hiring a Roofing Contractor

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The roof on your home or business is the first line of defense when it comes to protecting your real estate property investment! Roofs are generally the most expensive single item that property owners will replace. When it’s time to have a new roofing system installed, it is often difficult to know which roofer to hire for the job! Homeowners should be skeptical of hiring their roofer based on price alone. When hiring a roofer, you generally will get exactly what you pay for! Hiring a roofer solely because they provided the lowest bid may result in a poor quality roof that may leak and diminish the curb appeal of your home.


Hiring a roofer can be confusing, but property owners can be confident that they are hiring the absolute best roofer for their specific roofing needs by following a few important steps.




There are numerous roofing contractors in your area. However, not all roofing contractors are experienced in your specific type of roofing system. Residential roofers should be certified with GAF, CertainTeed, Owens Corning, IKO, and Atlas Roofing. A commercial roof contractor should be skilled in all types of flat roofing and certified with various commercial roofing manufacturers such as Carlisle Syntec, Sika Sarnafil, GAF, Versico, and MuleHide. Ask the roofing contractor you are considering if they have experience in installing the exact type of roof that you want installed. Be specific in addressing this question. For instance, if you are interested in installing a metal shake tile roof, ask the roofer if they have actually installed a metal shake tile roof and not just a metal roof. Roofing systems can be very different in their preparation and installation requirements. The same applies for heavy designer shingles, TPO roofs, slate roofs, tile roofs, or any other type of roof. You want to hire a roofer with hands on experience in installing the specific type of roofing system that you want installed on your home or business!




Sadly, not all roofing companies are knowledgeable in roofing construction. In today’s market, the roofing industry can be lucrative and attracts individuals who are savvy at marketing and interested in owning a profitable business but they are not necessarily knowledgeable in roofing construction. Be specific when hiring a roofing company and ask questions like:


  • Are they up to date on current codes and building requirements
  • Are they certified with the roofing manufacturer for your specific roof
  • Have they inspected your current ventilation system
  • Did they discuss ventilation options or improvements
  • Have they inspected your roof decking
  • Did they advise you of potential rotten wood that may not be visible
  • Do you have space decking that will need to be re-decked
  • Will they be using actual starter strip and ridge cap
  • Do they replace all pipe jacks and roof accessories
  • Will they be removing the existing shingles and starting with a clean roof deck




Be sure and contact the Better Business Bureau and ensure that the roofing contractor has an A+ rating! It is crucial to work with a roofer who is committed to customer service and treating customers fairly! If the roofer you are considering has an A+ rating with the BBB you can be confident that they will work hard to install an excellent quality roof that meets or exceeds your expectations.




Today’s roofing contractors are very aware that the world has gone digital and consumers want to see examples of their work online! Ask if they have a website and take the time to check out their credentials! A professional website will give you detailed information on the many services and qualifications that the roofer holds as well as a portfolio that will show you various examples of their work! A roofer who doesn’t have a website in today’s roofing industry market is not a top roofer in your area!




Look online for customer reviews through sites like Google and Yelp! If a customer takes the time to post a review then you can be assured that the roofer you are considering will provide you with a quality roofing system! Go to their website and see if they have a customer testimonial section! Any reputable roofer will have an area of their website dedicated to customer reviews. Last but not least, you can always ask them for a list of past customers who you may contact for a referral. If you speak with a roofer who cannot provide you with a list of customer referrals and does not have multiple positive reviews posted online, our advice would be to run and find a more qualified and reputable roofing company!




Every year we hear sad stories of individuals who have been conned by individuals posing as a local roofing contractor in their area. Sometimes these cons actually were roofers who took the money and ran! If your roof is being replaced as part of an insurance claim we never collect any money until the roof is actually installed. If your roof is being replaced as a cash estimate, then you should have a very nominal down payment that must be made in order to secure the contract. Payment is never given until the roof is installed and you are a happy customer!




A professional roofing contractor will happily provide you with a free roof inspection and make a professional recommendation on the best way to address your specific roofing needs. If your roof can be repaired and still provide you the protection your building needs, a reputable roofing company will always tell you that! But if a full roof replacement is in order, they should also advise you of the best solution that fits your specific needs and budget.


Installing a new roof can instantly transform your home or business and add value to your home. Don’t let just anyone tackle this important job that can dramatically impact the curb appeal of your property, and more importantly diminish the most important layer of protection for your property! Your roof is a critical component of your home’s structure and it is critical that you hire a roofing expert to tackle this important repair!


Always take time and do your research when searching for local roofing contractors to replace your roof! A little time invested will pay off greatly in ensuring that you actually receive a quality roofing product installed at a fair price!


Roofing America is a Alabama Roofer certified in all types of Commercial Roofing and Residential Roof systems. Rated as one of the top roofers in the southeast and certified to repair or replace commercial roofing systems.


Visit us online at / Contact us today at 205-433-7214 for a free roof inspection or roof estimate to repair or replace your existing roof system.

Finding The Best Plumbing Service Can Be A Challenge

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Since every home in the country has some sort of indoor plumbing, it only makes sense that at one time or another everyone is going to need the services of the best plumbing service they can find. The challenge is finding someone who is trustworthy, skilled and yet affordable to perform your plumbing job. This seems like it should be an easy task but due to the fact that plumbing is one skill which is not learned by attending a class or reading books, there should be some way for average homeowners to get decent service.

In recent years the trade of plumbing is beginning to be taught in many local vocational schools across the country. While this might serve well to teach the basics, the trade really has to be learned by serving an apprenticeship under the direction of a master plumber. This fact alone indicates that most anyone under a certain age really hasn’t had the opportunity to get enough experience to be considered a master plumber. This is certainly one field in which experience certainly counts a lot.

One way of getting the best plumbing service possible is to be sure you hire only a licensed plumber. In most states that should indicate the passing of some sort of testing plus the company should be insured. Again, this would vary from state to state but looking for a licensed plumbing service would definitely increase your odds of getting skilled workers.

Many times you can find plumbing help to do simple jobs like installing fixtures or unclogging drains at quite reasonable prices from those who are just learning the trade. As long as you think the work isn’t too involved, you might get a real deal this way. Then again, if it’s something simple and you have the time, you could save more money by performing the work yourself. The homeowner can benefit from the many forums and do-it-yourself websites available today. In this case the best plumbing service would be the job you can do yourself.

The internet also can provide you with listings of best plumbing services located in various cities throughout the country. Once you search out your area, just consider the qualifications or experience of the service you might call. As mentioned, if you have something complex like the installation of drain and vent systems or maybe the installation of new fixtures in a home renovation, be sure to look closely at the business credentials. Another hint is to ask for references if hiring someone for a large job, this can save the homeowner a lot of headaches down the road.

Any licensed plumber isn’t going to be upset at all with your inquiry and should readily supply references in the case of larger jobs. You might also find the best plumbing service for your job by asking any building contractors or heating mechanics you might know. Since many find themselves working together on large construction projects, they tend to know those who can be trusted.

One other bit of advice is to keep a record of any plumber you might use if you are satisfied with his work. As mentioned, with any home system, sooner or later you’ll need the services of the best plumbing company you can find in an emergency or for repair.

If searching for a master plumbing service or, learn more tips about finding the best plumbing service at



5 Steps on Selecting A best Lawyer

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How can you select the right lawyer to meet your needs? Legal services are like any other product : the wise consumer performs thorough research before making the best choice. As soon as you secure several lawyer referrals with knowledge in the suitable practice area, you must carefully research each candidate ( for tips about how to find a good lawyer, see How you can Find a Lawyer ). Here are 5 steps to picking the best lawyer for your legal needs.


Conduct Candidate Interviews

One of the better methods to assess a lawyer’s legal ability is by interviewing the lawyer. The majority of attorneys provides an initial consultation ( generally an hour or less ) at no charge. A few crucial questions to ask during this meeting are:


Exactly what experience does the lawyer have in your type of legal matter?

How long has he already been in practice?

What exactly is his track record of success?

What percentage of his caseload is committed to handling your type of legal problem?

Does he have any unique skills or certifications?

Precisely what are his fees and how are they organized?

Does he carry malpractice insurance? If so, how much?

Who else would be working on your case and what are their rates?

Does he outsource any key legal tasks for functions?

What additional costs may be involved in addition to lawyer fees ( postage, filing fees, copy fees, etc.)?

How often will you be billed?

Can he provide recommendations from other clients?

Does he have a written fee agreement or representation agreement?

How can he inform you of developments in your case?

Remember that a higher fee does not necessarily equate with a far more qualified attorney. Also, a rock bottom fee may signal problems, inexperience or incompetence.


After meeting with the lawyer, you must ask yourself the following questions :

Is the lawyer’s expertise and background compatible with your legal needs?

Did he give prompt and courteous responses to your inquiries?

Is he someone with whom you might be comfortable working?

Are you confident he possesses the skills and experience to handle your case?

Have you been at ease with the fees and how they are organized?

Are you comfortable with the terms of the fee agreement and/or representation agreement?

Found on-line at and at your local public and law libraries, Martindale-Hubbell is a great resource for information about a law firm and its lawyers. This guide can often be used by lawyers themselves when picking legal talent in another jurisdiction. The directory contains basic practice profile data on virtually every lawyer in the US and Canada and detailed specialist biographies of leading lawyers and firms in 160 countries. It also consists of lawyer and law firm ratings based on peer reviews which may help when choosing between 2 equally qualified candidates.


Ask Other Attorneys

Lawyers know the skill and also reputation of other lawyers. Attorneys may be able to give information about a fellow lawyer that you may not find in a book or on the internet such as information about a lawyer’s ethics, competence level, demeanor, practice habits and reputation.


Conduct a Background Check

Before selecting any lawyer, get in touch with the lawyer disciplinary agency in your state to make sure the lawyer is in high-quality standing as a member of the bar. For an online listing of each state’s lawyer disciplinary agency, review this directory of lawyer disciplinary agencies. You should check references, particularly if you located the attorney through the web. You can also check a lawyer’s peer review ratings online. Peer review ratings provide an objective indicator of a lawyer’s ethical standards and professional ability, produced from evaluations of lawyers by other members of the bar and the judiciary in the United States and Canada.


Tour the Lawyer’s Law Office

It is possible to tell a lot about an attorney from his law office. Request a brief tour of his office, beyond the office or conference room in your home where you met with the lawyer.


Is the law office neat, orderly, efficient and well-run? What kind of support staff does the lawyer employ? Does staff appear friendly and helpful? Is the lawyer’s office local and easily accessible? Is a large portion of his office space unoccupied? Watch for red flags such as mass disarray, unhappy staff members, empty offices and un returned phone calls.


By taking these five steps, you can select a lawyer with the legal skills and personal qualities that will best serve your needs.

Real Estate Agencies Helps Find Perfect Location

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It was five years ago when a friend of mine, also a hunting enthusiast, experienced an accident. He was driving a car when another car hit his truck. The incident totally changed his life.

Before the incident, he was an adventurous person. He was typically one of the friends that I constantly hunt with, especially during the hunting season. However, because of his accident, he may no longer go hunting since his leg had to be amputated. He are not able to walk any longer. Even treatment did no good with his condition. It took him quite a long time to accept the fact that he may no longer go hunting with us again. However, his passion for hunting cannot be stopped.

He chose to start a hunting shop business. His passion for hunting has led him to this type of business. Yes, he may no longer do the hunting action but at least he will always unleash the hunter in him through his hunting shop. It had been a big decision for him considering that it takes a lot of money to begin a business. In his current health condition, he needed to find a way to make money and at the same time do the thing he really like most. The hunting shop is the answer to his longing for hunting.

His business has locally thrived for 3 years now in. he admits that there are times whenever he feel like he really wants to go to the wild, hold a gun, wear his hunting gear, and aim at a game. He of course knows that it will be impossible but the memories do sometimes make him yearn for the real action. At any time he feels in this way, he just remembers that at least he is alive and his business is doing good. It has been doing wonderful that, as a matter of fact, he was able to earn a lot, allowing him to renovate his house and also serve his family despite his disability.

He has also attained enough to increase the business and set up a branch. He has contacted the same real estate agencies that taken care of his previous commercial building hunt. The agency’s inputs on the location of his current business put into the success that he is owning, that is why he is trusting them again with the location for the next branch. And it’s located now in Anniston near Freedom Riders National Monument and John Nettles Park  Awesome thing he kept the contacts of that agency, which is as follows:

The Joey Crews Team – Keller Williams Realty Group

1805 Hillyer Robinson Pkwy

Suite A

Anniston, AL 36207

( 256 ) 310-2294

http ://

I am more than happy for my friend, because despite his struggle and the loss of his capability to walk, he was able to move forward with life while managing to stay connected to his passion for hunting.